This is a great talk by Mark Zuckerberg that I’m surprised hasn’t gotten any attention from the media or blogs. He’s so comfortable speaking here and he really opens up about his approach to Facebook. Well worth a watch.
Starts at 2:20.
Vodpod videos no longer available.
I like to keep my Facebook Wall tidy. I delete all those one-line stories about pages I like, photos I comment on, walls I write on, etc. I used to have to X each of these stories out one-by-one. Then I got the Better Facebook plugin, which let me delete them at all once. Now Facebook itself is offering the option to not only delete the all activity, but to prevent future stories of this type completely. As a user, I appreciate this.
As a brand marketer, not as much. Part of the rationale for certain types of posts is knowing that fan actions have visibility to the rest of those people’s networks. Beyond aiming to please fans, I want my posts to get likes and comments so that my page gets more organic impressions. If Facebook makes it easier for users to hide all this activity in advance, the network effect is reduced.
Though I wonder if Facebook is still showing this activity in my friends’ News Feeds, just not displaying it on my wall…
This morning Facebook asked me if I want to see ‘Recommended Pages’ more or less often. Last year Recommended Pages were shown all the time based on an algorithm of what you had in your profile and other people’s common interests. Some suggestions were amusing, others mildly offensive.
As always, there were plenty of negative Facebook pages and blog posts about the feature.
Since then Facebook has been testing several different types of content in that right sidebar, and I don’t see Recommended Pages as often. When I do, it’s either because several of my friends like that page or because an admin has used the ‘Suggest to Friends’ option.
However, the pages appearing in the first screenshot seem directly related to my browsing. I was looking at the page for Saint Rocke, a music venue in Hermosa Beach. This formula might produce more relevant suggestions than last year’s attempt.
Facebook can, of course, see data on how many clicks those ‘Recommended Pages’ generate and track what happens after that, but it’s interesting to see them also collecting qualitative data by asking people’s preferences.