Archives for posts with tag: open graph

As the year comes to a close and I reflect on the work I’ve done, I can’t help but think about how different Facebook was at the start of 2010.

Facebook’s own timeline isn’t very helpful, except to show that Facebook gained 200 million users since December 2009.  Even Flowtown, maker of many great infographics, failed to show just how much Facebook did this year. That’s why I put together this comprehensive, but probably still not complete, timeline of Facebook in 2010.

Some changes helped marketers, others seemed to be direct attacks against us. The introduction of the Open Graph Protocol and social plugins like the Like Button have, in only a few months, begun to reshape the face of the web. With Places and Deals, we have major new features to incorporate in our campaigns. We have more analytics about the Pages we manage and the apps we implement. We can share larger photos and Like our fans’ comments. And Facebook ad targeting is becoming increasingly more effective.

There were many other additions, tweaks and redesigns that have changed the way we all consume and interact with Facebook. It’s mind-blowing to think of what next year could hold.

But I’m excited to find out.

Facebook Timeline 2010






  • Added ability to create Events from the homepage
  • Launched, a simplified mobile version of the site that can be accessed free to international users with certain carriers
  • Changed the privacy settings dashboard in wake of controversy from the Open Graph and Instant Personalization announcements (Facebook claims to have simplified the process for controlling privacy, but the interface still needs work)







  • Announced Single Sign-On, which is like Facebook Connect for mobile apps
  • Introduced Deals, an addition that lets businesses offer coupons or other deals to people checking in with Facebook Places
  • Announced new Messages product, which combines text, chat and email to make communication more seamless. This feature has not been released to all users.



Today Rotten Tomatoes announced new Instant Personalization features that will show you what movies your Facebook friends like and what movies you might enjoy based on your other interests. It’s a good example of how our social networks can become more useful to us.

Another can be found on TripAdvisor. When you connect to the site using Facebook, you will see which of your friends have lived in, visited or can otherwise offer advice about a city. I love this idea, but I soon noticed that a few of my friends were not listed in places I knew they should have been.

Then it clicked.

A few months ago, when Facebook announced Instant Personalization, blogs and other media outlets ran with the story, “Even if you opt-out of Instant Personalization, your friends can share your information!” People were horrified and quickly went to uncheck every box under the “Info accessible through your friends” section.

But of course this sounded scary when no one had a tangible example of why they might want to share their info with applications or websites used by their friends.

Now perhaps it’s time to give it a second thought. Do you like giving your friends recommendations about restaurants or movies or travel spots? If so, go to your privacy settings and check more options under ‘Info accessible through your friends.”

If this idea is still horrifying to you, go there and uncheck everything.